Learning Programs Deserve Great Comms—Not Just Good Content
Proud to be part of The Future of Corporate Learning & Development Market Study, sharing insights on how L&D leaders are navigating AI, data literacy, and learner-centric design to drive real business impact.
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One of the biggest missed opportunities in L&D? Underestimating the power of communication. We spend hours designing learning experiences, building slide decks, and structuring discussion guides—but far too often, we treat communication like an afterthought. If we want our programs to be remembered, attended, and applied, comms can’t just announce learning—they have to activate it.
At Wrestling With Talent, we approach every program like a campaign. That means getting crystal clear on the “why,” shaping messaging that resonates at every level, and creating a rhythm of communications that reinforces the key messages. It’s not just a single invite and a post-session survey. It’s a layered experience—pre-work, nudges, manager toolkits, check-ins, and storytelling along the way.
We believe in meeting learners where they are. That might mean a Slack thread or Teams chat with a quick win tip, a short-form video from a leader reinforcing the importance of the content, or even a quarterly cadence of themed experiences to create shared language over time. We design our comms to reflect the energy of the program itself—fun, clear, useful, and human.
And most importantly, we don’t wait until the program launches to communicate. We start early—aligning with leaders on messaging, co-creating buzz, and helping managers feel equipped to support their teams. Because real learning happens outside the session. That’s where our communications keep the momentum going.
In a world of noisy inboxes and competing priorities, great L&D doesn’t just show up once on a calendar—it shows up consistently, creatively, and credibly. The goal isn’t more messages—it’s better ones. Messages that connect people to meaning, not just logistics. Because when communication and learning design are integrated, that’s when behavior really starts to change.
